Acquisition of Vivetic by Acticia Conseil
Thanks to this acquisition Acticia Conseil (Markaltis) and Vivetic can offer their customers comprehensive support in their outsourcing process, right along the value chain.
Acticia Conseil's managers fell in love with the company when they visited Vivetic in Madagascar, as part of a call for tenders. They were won over by the expertise developed over more than 20 years by Anne Laratte and her teams.
The management of Vivetic is taken over by Noëlle Costa, President of Acticia Conseil.
With this merger, the two companies aim to :
- To provide comprehensive expertise in outsourcing and process industrialization (BPO), as well as in direct marketing activities (CRM, data marketing, scoring);
- Accelerate their presence in new locations to meet customer expectations;
- Offer multilingual services to international customers;
- Strengthen Vivetic's investment capacity.
Strong partnerships in direct marketing and customer relations:
Vivetic and Acticia Conseil benefit from a close partnership with Pro Direct Expérience, omnichannel marketing and communications agency. Specializing in the optimization of customer journeys and customer relations, Pro Direct Expérience is a long-standing French player with real know-how in operational marketing and customer relations centers.
The consortium of three companies has 8 back and front office production sites, including 4 in France and 3 in the Indian Ocean, to support their customers' development with an expert, tailor-made approach.
About Vivetic
An expert in front and back office outsourcing for 21 years, with offices in France and the Indian Ocean, Vivetic today supports 150 customers of all sizes and from a wide range of business sectors, in their multi-channel Customer Relationship Management (calls, emails, sms, chat), on & offline content production, data processing and entry, and electronic document management.
By combining technology, specialized teams and extensive experience in business process management, Vivetic offers its customers a wide range of outsourced services based on dedicated or shared technical infrastructures.
Noëlle Costa takes over from Anne Laratte as Chairman.
About Acticia Conseil
Founded in 2010, Acticia Conseil is a direct marketing and business process outsourcing consultancy. It employs 30 people in the Paris region.
She offers her customers a ROI-based approach to their customer acquisition and loyalty plans (BtoC). It also supports them in their business process outsourcing initiatives.
