KPI: are the objectives being met?
August 28, 2019Today, almost half of all companies are struggling to meet their response time targets, across all channels. The reality is often more mixed than the targets set...
Noëlle Costa, President of Vivetic
August 28, 2019Acticia Conseil, a leading direct marketing consultancy in the distance selling sector, has just acquired Vivetic, the leading customer relations platform in the Indian Ocean. Interview with the new President : Noëlle Costa
The challenges of dematerialization for companies
August 28, 2019To dematerialize or not ? For some, it's a trend, an obligation rather than a necessity. For others, dematerialization is an advantage, an opportunity. But why should we dematerialize at all? What are the challenges of dematerialization for a company?
Why outsource your business to Madagascar?
August 28, 2019In recent years, Madagascar has become a preferred offshore destination. Many international companies have chosen to outsource part of their business to the Indian Ocean.
Outsource the writing of your product sheets
August 28, 2019A product sheet is the key element of any online sales platform. An Internet user's buying decision depends heavily on the content of the product sheet.
RGPD management at the leader in Customer Relations
August 28, 2019The RGPD, this new European Regulation applicable from May 2018 concerns the protection of personal data. It extends to all companies, even those not based in the European Union.
Marie Claire entrusts its subscription service
July 12, 2019Read the interview with Anne Laure Gras, Director of Subscriptions, Direct Marketing and Digital Distribution for the Marie Claire Group.
CRM campaigns: are they still effective?
August 18, 2018Too few companies consider that developing sales with existing customers is necessary, or even essential. They prefer to acquire new customers and focus on them. And yet, they have a real gold mine at their disposal.
Noëlle Costa takes over as General Manager of Pro Direct CRC
July 9, 2018Pro Direct, founded in 1988 by Gilles Guez, a French group specializing in customer relations and omnichannel communications, announces the appointment of Noëlle Costa as Managing Director of its Customer Relations division.
