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In an increasingly competitive environment, winning over new customers is a necessity for any BtoB or BtoC company. The digitization of customer relations implies an evolution in sales actions.

As the press industry becomes increasingly digital, implementing the right subscription management strategy is essential to your growth as a press publisher.

A l’ère du digital et des réseaux sociaux, la gestion des réclamations clients est un enjeu crucial pour une marque. Découvrez la procédure pour bien traiter une réclamation client et les avantages de l’externalisation du traitement des réclamations à des professionnels de relation client.

Outsourcing customer relations can be an advantageous solution for improving service quality, while reducing costs and improving productivity. Here are 5 things you should know before outsourcing your customer relationship management.

In the digital age, the digitization of processes is an unavoidable challenge that also applies to the many documents a company produces, receives, processes, stores and distributes...

A marketing technique widely used by brands in all sectors, storytelling has become an essential part of corporate communications. In the age of content marketing, consumers expect more than just a product sales pitch.

The role of the Community Manager is to moderate comments on social networks. Some messages are deliberately ignored by brands, while others are deleted and responded to. But on what criteria?

How can you win and retain customers by managing returns on e-commerce sites? Do you have an e-commerce site? Don't underestimate the importance of good returns management!

96% of Internet users are influenced by the e-reputation of an e-commerce site. 88% consult customer reviews before making a purchase. Customer reviews have a real impact on sales!

To dematerialize or not ? For some, it's a trend, an obligation rather than a necessity. For others, dematerialization is an advantage, an opportunity. But why should we dematerialize at all? What are the challenges of dematerialization for a company?