Customer acquisition: how to develop an effective strategy
22 June 2022In an increasingly competitive environment, winning over new customers is a necessity for any BtoB or BtoC company. The digitization of customer relations implies an evolution in sales actions.
Turning press subscription management into a growth driver
18 March 2022As the press industry becomes increasingly digital, implementing the right subscription management strategy is essential to your growth as a press publisher.
How to set up effective customer complaint management
February 14, 2022In the digital age, managing customer complaints is a crucial issue for a brand. To handle a complaint properly, take advantage of the benefits of outsourcing to customer relations professionals.
Customer relationship outsourcing: 5 things you need to know before taking the plunge
15 January 2022Outsourcing customer relations can be an advantageous solution for improving service quality, while reducing costs and improving productivity. Here are 5 things you should know before outsourcing your customer relationship management.
Document scanning for businesses: principles and benefits
September 22, 2021In the digital age, the digitization of processes is an unavoidable challenge that also applies to the many documents a company produces, receives, processes, stores and distributes...
Why storytelling?
July 16, 2021A marketing technique widely used by brands in all sectors, storytelling has become an essential part of corporate communications. In the age of content marketing, consumers expect more than just a product sales pitch.
What are good moderation practices on social networks?
September 5, 2019The role of the Community Manager is to moderate comments on social networks. Some messages are deliberately ignored by brands, while others are deleted and responded to. But on what criteria?
Win customers through returns management
August 28, 2019How can you win and retain customers by managing returns on e-commerce sites? Do you have an e-commerce site? Don't underestimate the importance of good returns management!
Moderating e-commerce customer reviews: why and how?
August 28, 201996% of Internet users are influenced by the e-reputation of an e-commerce site. 88% consult customer reviews before making a purchase. Customer reviews have a real impact on sales!