Outsourcing strategy: what's in it for real estate?

Today's real estate market faces a double challenge: boosting sales and standing out from the competition. All this, against a backdrop of increasing digitalization of the sector, where new startup and real estate 4.0 players are regularly emerging. To achieve this, agility and competitiveness are essential. This is where an opportunity arises: outsourcing. Here's how.

Outsourcing strategy: what is it?

Outsourcing strategy: definition

Outsourcing involves entrusting all or part of a business to another organization. Generally speaking, the outsourcing strategy concerns low value-added tasks or those requiring specific skills.

Outsourcing strategy: which one to choose?

1. An outsourcing strategy to delegate repetitive, low value-added tasks

If carried out in-house, time-consuming tasks with little added value are expensive. They mobilize human resources for tasks that do not benefit the company: administration, accounting, data entry, image processing... An outsourcing strategy makes it possible to delegate those tasks that do not produce value. This gives employees more time to concentrate on strategic missions with higher business value.

2. An outsourcing strategy to focus on your core business

As employees no longer have to manage low value-added tasks, outsourcing enables them to concentrate on their core business. The company benefits from the full potential of each individual. Also, all employees are valued for their know-how and skills which increases satisfaction and productivity.

3. An outsourcing strategy to reduce lead times

Low value-added tasks are often performed between two strategic missions. In-house, therefore, they naturally tend to be postponed. With an outsourcing strategy, the service provider takes charge of completing these tasks on time, in accordance with the terms of the contract. Result: reduced lead times. Outsourcing helps optimize company management and improve customer satisfaction.

4. An outsourcing strategy to cover specific needs

You know better than anyone: real estate can be a very volatile business. business peaks. The majority of sales, for example, take place in the spring and early summer, while rental demand explodes around the start of the student year. These peaks in activity generate punctual needs among real estate players. This variability in demand can be difficult to handle internally. Recruiting is time-consuming and costly, just as asking teams to absorb the extra workload is counterproductive. In this context, the outsourcing strategy is ideal: it makes it possible to cover occasional needs with complete peace of mind.

5. An outsourcing strategy to benefit from technical know-how and expertise

In addition to low value-added tasks or one-off requirements, the outsourcing strategy can involve delegating specific processes requiring precise skills. External service providers may specialize in different business processes. Outsourcing thus enables you to benefit from cutting-edge business expertise. Your employees no longer waste time on tasks they haven't mastered. You benefit from an additional skill without having to develop it in-house. Things are done without error and by the book!

6. An outsourcing strategy for greater flexibility and responsiveness

Outsourcing allows you to benefit from dynamic and adaptive contractual partnerships. It offers the possibility of adjusting the service in the event of changes. The result: greater operational flexibility and improved responsiveness.

7. An outsourcing strategy to optimize costs

The service provider can supply services at a lower cost. They can achieve economies of scale through specialization. And you won't have to budget for in-house recruitment or fixed costs. Outsourcing is therefore a flexible and cost-effective solution.optimize costs.

Real estate: which tasks should be outsourced?