Why professionalize press subscription management?
Updating, routing, billing, banking: the maintenance of a press subscription portfolio is a complex task. It involves technical, logistical, accounting and human aspects, and requires a number of factors to be taken into account in order to take advantage of the growth leverage represented by a good press subscription management. As the press industry becomes increasingly digital, the transition from administrative management of press subscriptions to an active, customer-focused marketing approach is essential.
Implementing the right subscription management strategy is essential to your growth as a newspaper publisher! The benefits of effective subscription management include increased satisfaction and churn rates, and the sales optimization of your publications. This process requires us to take several dimensions into account, such as the quality and personalization of the relationship with customers, the responsiveness of the team in dealing with new subscriptions or complaints, the actions implemented to maintain the relationship and enhance the value of your brand in the eyes of your readers, etc.
Professionalizing your subscription management approach means centralizing and reinforcing the coherence of the associated actions, which require the mobilization of several employees, sometimes from different departments. It also means more rigorous updating and greater data visibility. This approach has both internal and external benefits, enabling you to save time and money while improving customer satisfaction and optimizing the way subscription data is used to develop sales.
Solutions for newspaper publishers
The digitization of the press offers digital solutions that enable cost savings, precise data analysis and the automation of certain tasks. The subscription dematerialization is part of a more global digitalization approach, generally integrated into a larger EDM solution. To generate new sales in a competitive sector, take advantage of solutions that leverage existing portfolio optimization and data to acquire new subscribers.
Digital tools not only improve your internal performance, but also enhance your brand image and customer experience, for example by offering innovative new digital services. At a time when publishers are gradually making the transition to digital, digitalize your subscription management process will help you become more efficient. Verifying the information on customer registration forms is crucial to a publisher's image.
Set up or call in a customer service allows you to measure and improve satisfaction among current subscribers, capture and transform new prospects, increase sales and subscriber numbers with additional sales. These solutions are tailored to the specific needs of publishers and to changes in their business model, and provide answers to a range of issues linked to press subscription management : renewals or new subscriptions, multi-channel processing, invoicing, banking...
Outsource the management of your press subscriptions
Create value from the management of your subscriptions, by outsourcing these tasks to specialized companies that provide tailored services to manage every stage of the subscription life cycle, from acquiring new subscribers to measuring customer satisfaction. The know-how, tools and techniques of these expert companies make it possible to optimize your subscription portfolio without jeopardizing the quality of your customer relations or subscription management information.
For print or digital media, you can call on full-service companies. They take care of all stages of the subscription lifecycle, from subscription to invoicing, including handling customer complaints, renewals, measuring satisfaction, and other elements that influence customer relations and the rate of re-subscribing to your publications. Choosing to use companies specializing in press subscription management allows you to work on several levers:
- Improving purchasing control
Most large companies have implemented a purchasing control policy for the management of their press subscriptions. With this in mind, the elimination of internal administrative tasks, considered as hidden costs, provides better budget visibility. Rigorous updating and de-duplication of data by the agency also provides better visibility of portfolio information. You can view all subscriptions taken out and associated expenses.
- Simplify management
By delegating this process to a specialist company, you centralize management that is often spread across different departments within your company, and avoid tying up several employees. For you, management is simplified by a single invoice, a dedicated contact and visibility of expenses associated with subscription portfolio management.
- Offer your subscribers a quality experience through tailored customer service
Some companies specializing in the press sector have developed a multi-channel customer relations service that simplifies the management of press subscriptions. Optimizing your customer service reinforces the proximity with your subscribers and enables you to offer a high-quality experience.
Entrust your subscription management to Vivetic Group
Entrusting managing your subscription portfolio to Vivetic Group means putting your trust in a team with recognized know-how and quality of service. To meet the specific needs of publishers, we set up a dedicated, experienced team, and put you in touch with an available, qualified contact.
From the dematerialization and digitization of contractual documents to the multi-channel processing of information, including the digital capture of subscription data and payment management, Vivetic Group can provide comprehensive support for press publishers in their digitalization process and subscription management.
Discover all our solutions dedicated to professionals in the Press sector.
