Case studies

Reinventing logistics and customer relations: Willemse France's success with Vivetic

Thanks to Vivetic, Willemse France has optimized its logistics, strengthened its customer relations and improved its competitiveness, enabling it to take an important place in the European online garden center market.

Context

Founded in 1962, Willemse France specializes in the sale of plants, flowers and garden accessories.

Faced with digitalization and increasingly fierce competition, Willemse France was faced with a complex situation. The company was looking to increase its responsiveness, maintain the quality of its products and services, and optimize its logistics. To do this, it needed to find a partner capable of meeting its requirements while minimizing costs, so that the savings generated could make a significant contribution to restoring a more serene financial balance.

Objectives

  • Reduce time to error-free purchase order entry to optimize inbound financial flow times
  • Optimizing customer relations costs having a team adapted to the gardening sector to guarantee impeccable interpersonal skills and maintain high standards of quality for customers across all channels
  • Optimizing costs while helping to improve the entire value chain.

Our solutions

Setting up an efficient logistics ecosystem to recover their fulfillment business
Setting up an agile customer relations team focused on satisfaction and responsiveness, whatever the communication channel used by customers
Setting up a system for peak periods which enables Willemse France to maintain a profitable business model while maintaining the quality of its services.

Results

The result of our collaboration is not a list of indicators. But thanks to Vivetic's commitment and the agility, attentiveness and responsiveness of its teams on a daily basis, after a few years of collaboration, our entire value chain has improved, in terms of deadlines, quality and, above all, costs. The result has been so convincing that last year, we were able to acquire our competitor and take an important place in the online garden center market on a European scale!

Ludovic DewavrinManager

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