Sending email campaigns to visitors to your website is no longer enough
You have to make good use of the resources at your disposal and create regular CRM actions to generate revenue. leads. Targeting customers you've already acquired is still more efficient. Especially since a significant proportion of your customers probably haven't visited your site for a long time. So they can't be reached by retargeting. On major advertising platforms such as Facebook ads, Google Ads or even TwitterIt's very easy to target your segments and recognize them by their e-mail address.
Differentiate messages and budgets
To improve the performance of media (and search) campaigns, here's a tip: differentiate messages and budgets according to the different segments used. This will enable you to accurately measure the KING.
When it comes to customer relations, you shouldn't limit yourself to email marketing. It's sometimes too intrusive, and doesn't reach all your customers.
Don't forget: the main benefit of CRM media is to be able to multiply the reach of your CRM actions. How can we do this? By touching your customers in different contexts, where they are potentially more receptive.
In conclusion, the CRM medium is increasingly democratized by Facebook and Google. The practice is still new. In the future, it seems certain that the major players in the customer relations equip their relational tools with display.
