Vivetic Group unveils its new brand identity, reflecting the solid reputation of both entities and their 30 years of business expertise. Built around the Group's three fundamentals - dynamism, expertise and people - which are the Group's strength and uniqueness.
An evolution towards a clearer identity
Today, we operate in an increasingly concentrated market, calling for greater agility and responsiveness. This change of visual identity marks a new stage in our development, and illustrates our move towards a single brand to rethink the modalities of our offerings in terms of customer needs and a more sector-based positioning.
"Following the merger of the Pro Direct and Vivetic businesses, we wanted to reflect these changes in our brand and visual identity. I am proud to unveil today a rejuvenated brand and visual identity that embody the Group's unique character, ambition, dynamism and people. The new visual identity expresses the Group's mission and values in a fresh and legible way. Noëlle Costa, President
A new communications territory
Vivetic Group has a new look and a new communications territory. This complete overhaul of our visual identity (graphic charter and website) will help us establish our positioning with our many target audiences.
The "V" redesigned to bring modernity and symbolize the future
The new design of the "V", more fluid and in motion, accompanies a more contemporary logo and a reworked font to reflect our strong values: Dynamism, Expertise and Proximity.
A new color palette
This new visual identity is a necessary evolution of the Group's image, to better match its current dynamic. Without drawing a line under the past, and drawing on existing experience, this new graphic design combines seriousness and sobriety, while being resolutely modern.
A new, streamlined and effective logo that reflects the Group's commitment to action.
- The "Pink" color to maintain continuity with the Vivetic color scheme
- More sober, the "Blue/Green" color expresses the group's assurance, expertise and professionalism.
