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Real estate players are always looking for new ways to boost their sales force. One of the most effective strategies is to use 2D/3D plans to help potential buyers visualize the property and make a more informed decision. Discover everything you need to know about this innovative tool.

Customer Relationship Management (CRM) is an important lever for ensuring a successful customer experience and maximizing a company's profits.

Data is a major development driver, but data entry is time-consuming and has no added value. And yet it's essential if we are to exploit the data and derive value from it. So how can you save time? Here are the answers.

Today's customers are turning to new tools to communicate with companies, such as social networks. Companies must integrate this digitalization process into their customer relations in order to build customer loyalty.

Digital transformation, the globalization of trade and regulatory changes are forcing companies to identify new levers for improvement to boost performance and profitability. BPO is particularly interesting in this respect.

Dematerialization is becoming an increasingly important part of our daily lives, for both personal and professional use.

64% of consumers turn to a company because of the quality of its customer relations. As a result, customer relations play a vital role in a company's business.

Particularly since the rise of digital technology and the accompanying changes in purchasing behavior, customer loyalty has become a major challenge for companies and brands.

The health crisis has shaken the entire economy, and the real estate sector is no exception. To revitalize business, the real estate market is facing a double challenge: boosting sales and standing out from the competition.

In an increasingly competitive environment, winning over new customers is a necessity for any BtoB or BtoC company. The digitization of customer relations implies an evolution in sales actions.