The challenges of dematerialization for companies

August 28, 2019

To dematerialize or not ? For some, it's a trend, an obligation rather than a necessity. For others, dematerialization is an advantage, an opportunity. But why should we dematerialize at all? What are the challenges of dematerialization for a company?

CRM campaigns: are they still effective?

August 18, 2018

Too few companies consider that developing sales with existing customers is necessary, or even essential. They prefer to acquire new customers and focus on them. And yet, they have a real gold mine at their disposal.